Getting Your Home Market Ready


Marshall Rushford, principal of hockingstuart | Belle Property Caulfield, offers some simple tips and tricks to prepare your house for sale.


With government directives advising us to stay at home, many of us are looking for more productive ways to spend our time around the house. Whether you are thinking of selling, are in the process of putting your  house on the market, or just want to boost your property’s value while you have the time, making small improvements to your home can have a big impact when it comes to marketing your property to sell.


According to, mess and chaos are one of the top turn-offs for buyers, so to prepare for a successful sale, a good clean and declutter are a must. According to Rushford, not only does this add to the visual appeal of the home, but it also allows potential buyers to appreciate the true size and scale of the property.

“Decluttering helps your potential buyer to imagine themselves in the space while making your property seem larger than it is, which is advantageous when it comes to price. “With virtual inspections and private inspections now the new normal, buyers are getting to see more of the ins and outs of your property than they would in a usual busy 30-minute open house, so you have to ensure you are making a good impression from the get-go.”


If you’re preparing for a sale, you need to look at your home as an overall package; curb appeal is just as important as a compelling interior. In fact, improving your property’s exterior is the number one way you can add value to your home.

Look at your property with fresh eyes – is your garden needing some attention, does the façade need a fresh coat of paint, could the first impression be improved with a new front door?

“These seemingly minor changes will make a world of difference when it comes to photographing and videoing your home for marketing campaigns.

“Regardless of whether the potential buyer is viewing your home in person, driving past, or viewing online, they will be impressed with a well-maintained property exterior,” said Rushford.


It might be worth making some minor repairs or renovations around your property, particularly if they have the potential to impact your sale price.

“If the house needs painting, a fresh coat can add a lot of value and appeal, especially in a competitive market. If you’re already working with a real estate agent, a more experienced agent may also point out small changes that have the potential to improve the overall look and feel of an entire room.

“New tapware in bathrooms or kitchens is a good example of a simple reno that can add a lot of style to a property. New window shutters, blinds, or curtains, a new splashback in the kitchen, or even polishing floorboards can also go a long way in improving the look of a room – ultimately leading to a more competitive price,” Rushford explained.


According to website OpenAgent, while styling doesn’t always promise a return on investment, on average, you can expect to see a 7.5 to 12.5 per cent increase on your final sale price.

“Professional styling is paramount in a lot of markets, and even more so with our current increased reliance on visual aids. With many vendors opting to use professional styling, if your home has not been styled it can look comparatively less appealing,” said Rushford.

“As we approach the cooler seasons and people are being encouraged to stay at home, try to play to homely and inviting interior decor. Little touches like soft, textured throws, or comfortable chairs for reading will help the buyer to feel at home.

“It’s also a good idea to place seasonal flowers around the house. If there is an outdoor area, it can be styled in a way that showcases its use to full effect, such as by adding a dining setting.”

For more information about preparing your property for sale, feel free to contact Marshall Rushford on 0418 396 981 or [email protected] for a complimentary copy of “Virtual Open Homes: How to get your house ready for sale”.


For the most up-to-date information about COVID-19 restrictions and current regulations in place for real estate services, please visit your relevant state or territory government website.


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